About Permjeet Kainth – Rough Diamond
I’m Permjeet Kainth, founder of Rough Diamond, and I help business owners and professionals build meaningful, lasting relationships that drive real growth.
I’ve spent years connecting good people with good people, spotting opportunities others miss and turning conversations into collaborations.
I created Built to Last – Mastering Relationships in Business to help you transform everyday interactions into purposeful partnerships.
My work is rooted in the SPICE Framework and the Know, Like, Trust principle, ensuring people feel seen, heard, and valued.
My approach is practical, human, and honest. I empower individuals and organisations to communicate authentically, strengthen their networks, and lead with impact.
If you’re ready to turn contacts into results, let’s connect.
You don’t need to change who you are, just unlock your best version.
TESTIMONIALS
What Client Our Says About Us
It’s great to see how Permjeet is so passionate about helping support people with their businesses. I’ve met Permjeet through networking in Nottingham and he has certainly been a prevalent individual in the local networking scene!
I really enjoyed working with Permjeet as my coach, he was very supportive and open.
I really appreciate the sessions being recorded and shared with me also so I could review the lessons and the advice given
I also enjoyed the opportunity to joint venture with him and how he has endorsed my practice.
It’s fantastic when business can work together!
Permjeet is a dream co-worker. We've worked together on many projects with many successful outcomes. His enthusiasm is contagious. He is very patient. Great at explaining things to clients/customers. He's great for an accountability partner. He is just one of those people you want to have on your side.
Frequently Asked Questions
Who is this for?
For business owners and professionals who want to build meaningful relationships that lead to real opportunities. Ideal if you value connection over transactions and enjoy your network working harder for you naturally.
How is this different from traditional networking or sales training?
There are no scripts or forced pitches. Built to Last is grounded in the SPICE Framework and the Know, Like, Trust principle, helping you communicate authentically, spot alignment, and create partnerships that feel genuine and sustainable.
What results can I expect?
Stronger conversations, deeper trust, and more aligned opportunities. You’ll turn everyday interactions into purposeful relationships that support long-term growth without changing who you are.
Build lasting relationships, turn your passion into a thriving business, and grow by delighting customers with a clear, proven strategy.
CUSTOMER CARE
Terms of Service
Privacy Policy
Contact Us